With over 25 years of experience in media and political strategy, Bryan Iverson has a proven track record of helping companies grow and candidates win. Whether you’re a business aiming to dominate your market or a candidate fighting for victory, Bryan is the strategist people trust.
Bryan’s journey began at 14, knocking on doors for local campaigns. That early passion sparked thousands of hours of volunteer work and a lifelong love for strategic campaigning. His diverse background includes serving as a wildland firefighter in Dufur, Oregon, and earning degrees in Forest Technology, Political Science, and a Master’s in Marketing—all while staying deeply involved in campaigns.
After a successful but brief corporate career, Bryan knew his path was entrepreneurship. Since founding his own firm in 2003, he’s built a thriving business that delivers results.
From Presidential and Gubernatorial races to congressional, legislative, and even local campaigns—commissioners, councilors, parks and rec, and school boards—Bryan has done it all. He also partners with PACs, associations, and lobbyists to advance their goals.
Today, Bryan and his dynamic team manage millions in marketing and political dollars annually. With this expertise, Haystack doesn’t just guide your campaign—we propel it to victory.”
With over 25 years of experience in media and political strategy, Bryan Iverson has a proven track record of helping companies grow and candidates win. Whether you’re a business aiming to dominate your market or a candidate fighting for victory, Bryan is the strategist people trust.
Bryan’s journey began at 14, knocking on doors for local campaigns. That early passion sparked thousands of hours of volunteer work and a lifelong love for strategic campaigning. His diverse background includes serving as a wildland firefighter in Dufur, Oregon, and earning degrees in Forest Technology, Political Science, and a Master’s in Marketing—all while staying deeply involved in campaigns.
After a successful but brief corporate career, Bryan knew his path was entrepreneurship. Since founding his own firm in 2003, he’s built a thriving business that delivers results.
From Presidential and Gubernatorial races to congressional, legislative, and even local campaigns—commissioners, councilors, parks and rec, and school boards—Bryan has done it all. He also partners with PACs, associations, and lobbyists to advance their goals.
Today, Bryan and his dynamic team manage millions in marketing and political dollars annually. With this expertise, Haystack doesn’t just guide your campaign—we propel it to victory.”
Keri Lopez is a lifelong Oregonian, born in Eastern Oregon and raised in communities across the state. She graduated from Oregon State University with a Bachelor of Science in Agriculture and a Certificate of Applied Ethics, becoming the first woman in her family to earn a college degree.
With a background in investment banking at Wells Fargo Advisors, Keri led teams through complex acquisitions and regulatory challenges, honing her strategic and operational expertise. In 2000, she and her husband made Central Oregon their home, where they’re raising their two children and actively involved in youth sports and community programs.
Keri’s deep roots in Oregon and her commitment to service led her to the Redmond School District Board of Directors, where she was elected in 2021 and re-elected for a second term. She serves on multiple committees, advocating for policies that benefit students, families, and the community.
Now, as a campaign director, Keri brings her strategic mindset, operational experience, and passion for community to help candidates and causes succeed. A proud Central Oregonian, she’s dedicated to making a difference—one campaign at a time.”
Keri Lopez is a lifelong Oregonian, born in Eastern Oregon and raised in communities across the state. She graduated from Oregon State University with a Bachelor of Science in Agriculture and a Certificate of Applied Ethics, becoming the first woman in her family to earn a college degree.
With a background in investment banking at Wells Fargo Advisors, Keri led teams through complex acquisitions and regulatory challenges, honing her strategic and operational expertise. In 2000, she and her husband made Central Oregon their home, where they’re raising their two children and actively involved in youth sports and community programs.
Keri’s deep roots in Oregon and her commitment to service led her to the Redmond School District Board of Directors, where she was elected in 2021 and recently re-elected for a second term. She serves on multiple committees, advocating for policies that benefit students, families, and the community.
Now, as a campaign director, Keri brings her strategic mindset, operational experience, and passion for community to help candidates and causes succeed. A proud Central Oregonian, she’s dedicated to making a difference—one campaign at a time.”